Matcha Magic – the Specialist for Organic Matcha, Innovative Matcha Products and Japanese Green Tea

At Matcha Magic, you will find exclusively hand-selected organic matcha and carefully selected Japanese green teas from some of Japan’s finest tea farms. Only exceptional, high-quality teas make it into our range. To ensure this, we have been working closely with local organic tea farmers for more than 10 years. By importing directly without intermediaries, we are able to offer premium organic quality at highly competitive prices.

Our Product Range

In addition to traditional matcha green tea powder for tea ceremonies or for preparing food and beverages, we also offer innovative matcha products such as our Matcha Energy Drink, Matcha Latte Mix and Nespresso®-compatible Matcha Caps.

You will also find a selection of premium Japanese green teas – all without exception in certified organic quality.

How We Make Quality Affordable

Quality comes at a price. The fact that Matcha Magic can nevertheless offer prices that are up to 40% lower in direct comparison is due to our position as the official branch of Matcha Magic Japan, allowing us to source directly without intermediaries.

We are proud to pass this price advantage directly on to you.

Our Quality Promise

Quality and Assurance

We exclusively use hand-selected, fresh tea leaves. Plants that may be or are contaminated with allergens, meat meal, bone meal, poultry meal or genetically modified seed material are excluded.

Our products contain no additives, artificial flavours or substances/materials that could potentially be contaminated with bacteria.

Transparency

Our promise: reliability through close cooperation with our tea farm partners.

We have contracts with 150 tea farm operators who stand behind the quality of the tea plants cultivated across more than 1,000 plantation zones and the highest possible safety standards in plant protection.

Strict requirements regarding the use of fertilisers, together with the monitoring and coordination of plantation work, ensure continuous control throughout the entire cultivation process.

This is one of our greatest advantages: strict monitoring of the tea production facilities throughout the entire process – from cultivation to the final customer and consumer.

Quality Control

The inspection of fresh tea leaves helps ensure the highest possible quality. Under strict supervision, the young tea leaves are harvested and transported to the next stage of processing.

During production, a seven-stage quality control process ensures that only the best leaf material is used. Gentle drying and careful storage provide optimal results.

During the processing of the green tea leaves, a multi-stage steaming process using 99.9% pure water is carried out as part of the slow drying process.

At the end of this production stage, the leaves are inspected once again by hand, while foreign materials are electronically identified and removed.

In our Research & Development department, the raw material undergoes final inspection using infrared analysis. Finally, every batch is subjected to an organoleptic evaluation.

Japan’s Renowned Tencha-Growing Regions

During the tea harvest season, the tea plantations are covered with black nets both from above and from the sides.

This special cultivation method contributes to the distinctive characteristics of matcha compared with other teas.

Around one month before harvest, the tea plants are partially shaded. Shading results in thinner, softer leaves with a deep green colour, caused by increased production of chlorophyll and amino acids within the plant.

For the finest matcha qualities, only the youngest and most tender leaves from the upper shoots are harvested.

Our Quality Promise at a Glance

• Exquisite organic matcha qualities from controlled organic cultivation

• Continuous laboratory analyses for maximum food safety

• Full traceability from the tea plant to the final customer

• Exclusive processing of Japanese organic matcha from Kagoshima and Uji

• Long-term partnerships with local organic tea farmers support consistently high quality

• Two-stage shading of the tea plants for several weeks before harvest

• Gentle grinding into an ultra-fine powder using granite stone mills (approx. 30 g/hour)

• Further processing and packaging in an IFS-certified facility

• Competitive prices with the highest possible quality standards

• 100% made in Japan

Our Organic Certification

More and more tea lovers appreciate the pure, authentic taste of high-quality organic teas.

We believe that organic quality is not a passing trend, but rather an expression of a fundamental commitment to quality that will become increasingly important in the future.

That is why all our products are certified organic.

Organic certification by control body: DE-ÖKO-022