Matcha with heart & tradition – Our passion
Real values, real Matcha – From our tea fields to your cup
- It all began with a cup—a moment of tranquility that deeply connected us to the centuries-old Japanese tea culture. The vibrant green color, the full-bodied umami flavor, and the gentle, invigorating energy—matcha is more than just a tea; it's an experience.
- Back in 2012, when matcha was still completely unknown in Europe, we pioneered the process of bringing this superfood to Germany. But we wanted more: not just to make traditional matcha accessible, but to bring it into the modern age with innovative products. Everything revolves 100% around matcha for us – no compromises, just genuine quality and pure passion.
- Our values are deeply rooted in Japanese tea culture – reliability, respect, courtesy, and honesty are the foundation of our actions. We passionately cultivate close partnerships with experienced tea farmers who have passed on their knowledge for generations. Together, we preserve the traditional art of matcha production and are committed to converting more and more tea fields to sustainable organic cultivation – for genuine, unadulterated enjoyment, today and in the future.
OUR MISSION
Authentic & sustainably grown Japanese organic matcha – directly from our own tea fields! For pure enjoyment with the highest quality
For almost 15 years, we have been working closely with Japanese tea farmers, preserving traditional cultivation methods and promoting sustainable organic farming
We want to make not only taste, tradition & mindfulness, but also the passion & values of this Japanese superfood come alive
What makes Matcha Magic so special?
First-hand matcha expertise
From our own tea fields directly to you
- Directly from our own tea fields in Japan – We're not just a retailer, we're tea farmers at heart. For almost 15 years, we've worked closely with experienced tea masters and cultivated our own matcha in Japan. This way, we can ensure that only the finest leaves make it into your cup – fresh, pure, and unadulterated.
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From the plant to you – with care and respect – our matcha undergoes every step under our own control: sustainable cultivation, gentle harvesting, and traditional stone milling. This dedication reflects our values: respect for nature, responsibility for the highest quality, and honesty towards our customers.
- Genuine quality without detours – Because we grow our own tea and import it directly to Germany, there are no middlemen. This means you get the highest freshness, unadulterated flavor, and a matcha you can trust. Our name stands for quality – and you can taste it in every cup!
First-hand matcha expertise
From our own tea fields directly to you
- Directly from our own tea fields in Japan – We're not just a retailer, we're tea farmers at heart. For almost 15 years, we've worked closely with experienced tea masters and cultivated our own matcha in Japan. This way, we can ensure that only the finest leaves make it into your cup – fresh, pure, and unadulterated.
-
From the plant to you – with care and respect – our matcha undergoes every step under our own control: sustainable cultivation, gentle harvesting, and traditional stone milling. This dedication reflects our values: respect for nature, responsibility for the highest quality, and honesty towards our customers.
- Genuine quality without detours – Because we grow our own tea and import it directly to Germany, there are no middlemen. This means you get the highest freshness, unadulterated flavor, and a matcha you can trust. Our name stands for quality – and you can taste it in every cup!
Quality & Tradition - for your perfect Matcha moment
Authentic, genuine, exceptional
Grown with care, processed with passion
- Only the best from the first harvest - We use only first-flush tencha leaves, known for their intense umami flavor and vibrant green color. This guarantees you an incomparably smooth and full-flavored matcha experience.
- Tradition meets the utmost care - Our matcha is slowly ground in traditional granite stone mills – a centuries-old craft that preserves nutrients and creates a fine, silky texture. Enjoy matcha as it has been appreciated in Japan for generations.
- Tested purity you can rely on
Each batch is rigorously laboratory-tested and certified organic, free from contaminants, and without compromise on quality. So you can rely on matcha that's as pure and natural as the tea fields where it grows.
Pure enjoyment, pure nature – sustainability you can taste
Matcha with responsibility – for you, for Japan, for our future
Natural cultivation & environmentally friendly packaging – Our organic matcha grows without pesticides and we use recyclable packaging for a greener future.
Direct support for small tea farmers – We work with family-run businesses and help them transition to sustainable organic standards.
Climate-neutral shipping & conscious consumption – Every order is shipped CO₂-neutrally so you can enjoy matcha without harming the environment.
Innovation & Variety - More than just classic Matcha
We combine traditional matcha art with innovative ideas – from creative matcha creations to modern variations that offer new enjoyment.
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