Matcha with heart & tradition – Our passion
Real values, real Matcha – From our tea fields to your cup
- It started with a cup – a moment of calm that connected us deeply to the centuries-old Japanese tea culture. The vibrant green color, the full-bodied umami, and the gentle, invigorating energy – matcha is more than just a tea; it is an experience.
- Back in 2012, when matcha was still completely unknown in Europe, we started as pioneers to bring this superfood to Germany. But we wanted more: not just to make traditional matcha accessible, but to lead it into the modern age with innovative products. Everything we do is 100% focused on matcha – no compromises, just real quality and pure passion.
- Our values are deeply rooted in Japanese tea culture – reliability, respect, courtesy, and honesty are the foundation of our actions. We passionately cultivate close partnerships with experienced tea farmers who have passed down their knowledge for generations. Together, we preserve the traditional art of matcha production and are committed to converting more and more tea fields to organic farming – for genuine, unadulterated enjoyment, today and in the future.
OUR MISSION
Authentic & organically grown Japanese matcha - directly from our exclusive tea fields! For pure enjoyment of the highest quality
For almost 15 years, we have been working closely with Japanese tea farmers, preserving traditional cultivation methods and promoting organic farming.
We want to make not only taste, tradition & mindfulness, but also the passion & values of this Japanese superfood come alive
What makes Matcha Magic so special?
First-hand matcha expertise
From the best tea fields directly to you
- Direct from the tea field to your cup – We are not just a retailer; we are tea farmers at heart. For nearly 15 years, we have worked closely with experienced tea masters and grown our own matcha in Japan. This allows us to ensure that only the best leaves make it into your cup – fresh, pure, and unadulterated.
-
From plant to you – with care and respect – Every step of our matcha production is under our own control: organic cultivation, gentle harvesting, and traditional stone-mill grinding. This dedication reflects our values – respect for nature, responsibility for premium quality, and honesty toward our customers.
-
Genuine quality with no detours – Because we grow it ourselves and import it directly to Germany, there are no middlemen. For you, this means maximum freshness, authentic taste, and a matcha you can trust. We stand behind our quality with our name – and you can taste it in every cup!
First-hand matcha expertise
From the best tea fields directly to you
- Direct from the tea field to your cup – We are not just a retailer; we are tea farmers at heart. For nearly 15 years, we have worked closely with experienced tea masters and grown our own matcha in Japan. This allows us to ensure that only the best leaves make it into your cup – fresh, pure, and unadulterated.
-
From plant to you – with care and respect – Every step of our matcha production is under our own control: organic cultivation, gentle harvesting, and traditional stone-mill grinding. This dedication reflects our values – respect for nature, responsibility for premium quality, and honesty toward our customers.
-
Genuine quality with no detours – Because we grow it ourselves and import it directly to Germany, there are no middlemen. For you, this means maximum freshness, authentic taste, and a matcha you can trust. We stand behind our quality with our name – and you can taste it in every cup!
Quality & Tradition - for your perfect Matcha moment
Authentic, genuine, exceptional
Grown with care, processed with passion
- Only the best from the first harvest - We use only first-flush tencha leaves, known for their intense umami flavor and vibrant green color. This guarantees you an incomparably smooth and full-flavored matcha experience.
- Tradition meets the utmost care - Our matcha is slowly ground in traditional granite stone mills – a centuries-old craft that preserves nutrients and creates a fine, silky texture. Enjoy matcha as it has been appreciated in Japan for generations.
- Tested purity you can rely on
Each batch is rigorously laboratory-tested and certified organic, free from contaminants, and without compromise on quality. So you can rely on matcha that's as pure and natural as the tea fields where it grows.
Authentic matcha. Pure taste. Japanese origin.
Matcha with responsibility – for you, for Japan, for our future
Organic farming & careful packaging – Our matcha comes from controlled organic cultivation. When packaging, we ensure secure product protection and practical handling.
Direct support for small-scale tea farmers – We work with family-run farms and help them transition to organic standards.
Shipping with DHL GoGreen Plus - This involves the use of CO₂e reduction measures within the DHL logistics network.
Innovation & Variety - More than just classic Matcha
We combine traditional matcha art with innovative ideas – from creative matcha creations to modern variations that offer new enjoyment.
Bestseller
Become part of our Matcha family!
- Dive deeper into the world of matcha: In our blog and newsletter, we share valuable knowledge, exclusive offers, and exciting insights – directly for you.
- Your satisfaction is our top priority: With our satisfaction guarantee and personal customer service, we are always there for you.
Subscribe to our newsletter now
Sign up now and receive a discount on your first order!